It's funny. The more we change, the more we stay the same, at least in commercials. I am used to the female as sex object role model in commercials, but what's interesting is how my husband is offended by the usual dumb husband roles in commercials. The typical male who cannot do work around the house, who has to order pizza and sit drinking beer watching sports. I realize it goes both ways when commercials dumb down American families or at least husbands and wives. Hopefully they will wise up and realize that many of us are intelligent creatures who both work, take care of the family, house and each other. And yes, we do enjoy a cocktail or two, but we are respectful to each other and others.
SEXISM IN TV, ADVERTISING, AND MOVIES