Is search engine optimization more important or search engine marketing? These pay per click search engine companies are making a fortune and my bidding is going to eventually get too high for my budget. Ideally, showing up naturally at the top of the search engines is the way to go. But the magical question is how to get there and stay there? Agencies are out there but what about one person marketing departments?
Is there a class marketers can take about the whole advent of the Internet and how marketing applies? Everything I learned at Auburn in the 90s was about good solid traditional marketing, which is a great background, but now things have changed so much.
I look to the Internet when I search for products so the assumption is to go online. How do you reach those IT and help desk professionals? I wondered about sponsoring some gaming sites. Do they really read all those magazines? I bet they just Google everything. Which brings me back to my first thought.
Oh well. Onward and upward. Here are some helpful PR and marketing web links for all those one person marketing departments out there. Hang in there!